Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry.

With over 50 million active users, TikTok has become a behemoth in the social media world and is changing the way companies develop and release products, according to an article by the Wall Street Journal.

Industries are taking advantage of the hype around new trends launched within the app to better understand their target audience and create products that engage with these consumers. And, with any luck, become the object of desire for active users of what is currently the most popular app around.Industries are taking advantage of the hype around new trends launched within the app to better understand their target audience and create products that engage with these consumers. And, with any luck, become the object of desire for active users of what is currently the most popular app around.Industries are taking advantage of the hype around new trends launched within the app to better understand their target audience and create products that engage with these consumers. And, with any luck, become the object of desire for active users of what is currently the most popular app around.